Facebook is one of the biggest social media platforms in the world. It attracts thousands of small and large business owners to advertise their products and services with billions of monthly active users. Even though the reviews about the Facebook ads are very diverse, the company's data shows that their ads revenue has increased steadily over the years.

The increase in the ads revenue is an indication that with the rise in its user base, more and more advertisers are also joining Facebook to run ads.

It's easy to understand why more and more brands are joining Facebook to sell their Goods. Facebook is the biggest social network, with more than 2 Billion monthly active users. Facebook also provides advanced analytics that shows the ads' exact performance, so the advertisers can have an idea about what is working for them and what's not.

With such a broad audience and great analytics, one can easily presume that running a Facebook ad is very easy. Even though it's true that anyone can run a Facebook ad, running a successful advertisement is not an easy task.

Before learning how to run a Facebook ad, it's necessary to understand why you should choose Facebook in the first place.

Reasons to Choose Facebook for running ads:

It has an immense Audience:

With over 2 Billion monthly active users, Facebook offers more audiences than any other social platform. With such a large user base, it becomes possible for every type of brand and company to target its core members and generate leads.

Conversion Rate:

Despite many bad reviews about the ads, Facebook ads have fantastic conversion rates. The company's data show that they record more than 22 billion ad clicks every year, indicating excellent selling potential on Facebook. Anyone who can target the right audience can reap its benefits very well.

The Rates are pretty low:

One of the biggest reasons for Facebook's success as a marketing platform is its cheap rates. Not every business owner has high Marketing budgets, and that her Facebook comes in. It allows you to run a targeted ad for less than $1, and its advanced analytics will enable you to monitor the ad every minute.

Everyone Use it:

Facebook is such a vast platform that almost everyone has used or planned for Facebook ads. The chances are that your competitor might also be using Facebook advertisements to generate leads and grow their business.

How to set up ads on Facebook:

What are your goals?

The very first step is to finalize what you want to achieve with your ad. For example, are you looking for likes on your page, traffic on your website, impressions on your post, etc.?

Choose your objectives in the Ads Manager:

The next step requires you to access the Facebook ads manager, which can be found by clicking on the dropdown arrow located at the top of the feed. After accessing it, click on the "Create" button as it will take you to a new page where you have to find the objectives for your ad. For example, are you looking for likes on your page, engagement on your post, traffic for your website, etc.?

After selecting the objectives, Facebook's algorithm will automatically show your ad to the people based on their past behavior.

Select your Audience and ads Budget:

This is one of the most crucial steps as you have to select your audience very carefully. Facebook allows you to target a very specific audience by providing numerous options related to age, gender, jobs, interests, hobbies, Relationship status, Education, language, etc.

Once you've carefully selected a specific audience, you'll get directed towards a new page to choose the daily or monthly budget for your ad.

Select ad format and placement:

Select the format of your ad, for example, video, single image, slideshow, or a carousel of products. You can also customize your ad according to your requirements. The final step requires you to determine where you want your ad to show up, for example, sidebar, mobile, desktop, and Instagram feeds.