Generation Z or Gen Z lives and breath Technology. It's a generation that is unaware of life before smartphones, wifi, or Facebook.

It's not an exaggeration when I say this; here are some surprising stats:

Numerous reports on the internet show how important technology and the Internet for Gen Z; for example, they spend an estimated 3 hours and 38 minutes every day on their phones. 40% would prefer a working Internet connection over a functional bathroom, and 32% would choose three days without taking a bath over not being able to use their phone for a week.

Who belongs to Gen Z? 

Before having a better understanding of Gen Z, it's essential to understand who makes up Gen Z. Anyone who was born in the middle mid-90s to the early 2000s is considered a Gen Z member.

Gen Z or Gen Zers spend numerous hours on the various social platforms, and the best way to make them your customers is by targeting them through social media ads.

Following are the points that can help you in making your Gen Z social Media Marketing Strategy:

Make Sure to Target the Right Audience on the Right Platform:

There are so many social platforms available on the internet that are popular among Gen Zers that it gets tough to decide which you should use to target your audience, and it is one of the most tricky parts as well.

Most of the Gen Zers, on average, use three or more social platforms daily, so targeting the most popular platforms, rather than going for new trending applications, would be a smart decision.

Use personalized Ads: 

Instead of creating advertisements that target everyone, Go with more personalized ads. Everyone knows that these social giants trade our data and in return, they provide very precisely targeted advertisements based on our likes and what we are searching for.

In order to target a very loyal audience on Instagram, many advertisers use Instagram Influencers to advertise their products, and recently the influencers advertisement has seen a boom.

Be Authentic:

Gen Z prefers authenticity over fakeness. In order to connect better with the young demographics, make sure to stay relevant and authentic tobe more relatable. Don't even try to make false claims or represent fake stats in the ads as the Gen Zers are tech-savvy. They know very well how to use the internet to find authentic stats related to the product, and the other thing for which Gen Z is really known for is the boycott and cancel culture on the internet.

If anything they find that seems to violate their rules of racism, genderism, or false advertisement on a certain level, they can call out the product, celebs, and even the company very publicly on the internet and withdraw all their support.

They love smartphones:

The Gen Zers have their phones with them all day long, and all most all of them love using social platforms on their phones rather than from their laptops or computers. To connect well with them, make sure to create mobile-friendly advertisements.

Gen Z also loves to buy stuff online, so making ads with artistic call to action buttons can really boost your product's sales.